2009年由 Colin Tunstall、Morgan Collett 與 Josh Rosen共同於紐約SOHO區創立的服裝品牌「SATURDAYS SURF NYC」，源自於三位創辦人對衝浪運動的衷愛。
結合生活、藝術、人文、衝浪及咖啡文化，簡約乾淨的視覺風格，都會與休閒兼顧的設計美學，傳達的是一種悠活自在的簡單生活態度。並常邀請理念相近的各領域者，以跨界合作的方式不斷增添品牌的價值與影響力。2012年開始，正式將觸角延伸至亞洲其他國家，短短三年已於日本開立四間直營店舖。
除此之外，也同步出版了同名雑誌「SATURDAYS MAGAZINE」，為現代生活模式之下的常規帶來更多不一樣的訊息。期盼每日都像是星期六一般，於繁忙都市中放慢自身腳步，享受那悠閒自在的舒適片刻。

SATURDAYS SURF NYC Saturdays Surf NYC first opened its doors on August, 2009, on a small street in New York City, selling surfboards and wetsuits, and catering to the lifestyle of surfing, living, and working in New York. With an espresso bar up front and a fully planted yard out back, Saturdays regularly attracts some of New York's most influential artists, surfers, and free-thinkers, many of whom have helped to cultivate a unique identity for the brand that somehow manages to fit a laid-back lifestyle into one of the busiest cities on Earth. Since opening in 2009, Saturdays has also developed its own line of high quality menswear, designed specifically for the needs and wants of the care-free weekend man. Traditional style combines with quality craftsmanship and original artwork to produce casual, yet put-together looks that effortlessly captures the relaxed spirit of the chilled out surfer.